Insights

Practical thinking, minus the hype.

Essays on AI, software, and delivery — the kind of writing we'd want to read before hiring a partner.

SaaS Development in Kenya: What Businesses Need to Know

What it actually takes to build a SaaS product from Kenya — architecture, billing, and the decisions that determine whether it scales.

October 20, 2026·7 min read

Buying & Building Software

How Much Does It Cost to Build a Mobile App in Kenya?

What drives mobile app pricing in the Kenyan market, and how to scope one without overbuilding.

October 13, 2026·6 min

AI for Business

AI Automation for SMEs in Kenya

Where AI automation genuinely pays off for small and mid-sized Kenyan businesses — and where it's premature.

October 6, 2026·6 min

Retail, POS & Ecommerce

How Much Does It Cost to Build an Ecommerce Website in Kenya?

What actually drives ecommerce build costs in Kenya — payments, delivery integration, and inventory — and realistic starting ranges.

September 29, 2026·6 min

Retail, POS & Ecommerce

How Kenyan Businesses Can Automate WhatsApp Sales

A practical look at automating order-taking, replies, and follow-up on WhatsApp — the channel most Kenyan customers already use.

September 22, 2026·5 min

AI for Business

How Much Does It Cost to Build an AI Application in Kenya?

What drives the cost of an AI feature or application, and how to scope one that pays for itself.

September 15, 2026·6 min

Strategy, Process & Industry

How I Got Here: The Path Behind Every Service We Offer

From fintech teams to a national payments platform to two bank platforms in Nairobi — the experience behind every service Baseline44 offers today.

September 4, 2026·5 min

AI for Business

AI Agents Explained: A Business Owner's Guide

What an AI agent actually is, where it creates value, and how to tell a genuine opportunity from hype.

June 2, 2026·6 min

AI for Business

AI for Banks: Where AI Actually Moves the Needle

The practical, compliance-friendly places AI creates value in banking — and where to be cautious.

May 26, 2026·7 min

Buying & Building Software

Build vs. Buy Software: A Decision Framework for 2026

A clear framework for deciding when to build custom software and when off-the-shelf wins.

May 19, 2026·8 min

Buying & Building Software

How Much Does Custom Software Development Cost in Kenya?

What actually drives the price of custom software in Kenya, real starting price ranges, and how to get an accurate quote.

May 12, 2026·6 min

Buying & Building Software

How to Choose a Software Development Company in Kenya

The questions that separate a Kenyan software partner who ships from one who disappoints.

May 5, 2026·7 min

Buying & Building Software

MVP Development: What "Minimum Viable" Actually Means

Most MVPs fail by being too big or too flimsy. Here's the version that works.

April 28, 2026·5 min

Fintech & Banking Software

Digital Transformation in Banking: A Practical Guide

How banks modernize digital channels without a risky big-bang rewrite.

April 21, 2026·8 min

Fintech & Banking Software

Fintech Security: What Every Founder Needs to Know Before Launch

The security fundamentals that keep a fintech out of trouble — and out of the headlines.

April 14, 2026·7 min

Retail, POS & Ecommerce

Choosing a POS System: A Checklist for Retailers

What to look for in a point-of-sale system as you grow beyond a single location.

April 7, 2026·5 min

Business Systems

How a Custom CRM Pays for Itself in 12 Months

The math behind a CRM built for how your team actually sells.

March 31, 2026·6 min

Strategy, Process & Industry

What a Secure Development Lifecycle Looks Like

The practices behind software you can trust — and why to ask your vendor about them.

March 24, 2026·6 min

Strategy, Process & Industry

The Real ROI of Automating a Manual Business Process

How to calculate the true return on automating work your team does by hand today.

March 17, 2026·5 min

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