We build AI-powered software that grows businesses.
Baseline44 is a software development and AI company based in Nairobi, Kenya, designing, building, and shipping production software for startups, SMEs, enterprises, banks, insurers, and governments — automating operations, increasing revenue, and creating durable advantage.
Full-spectrum software and AI engineering.
From a first MVP to mission-critical enterprise systems — one team, senior throughout.
People buy specialists.
We bring sector-specific experience — and the audit, security, and reliability expectations that come with it.
Platforms ready to tailor to your business.
Proven foundations we adapt to your workflows — so you get a head start without the compromises of off-the-shelf.
Point-of-sale and inventory that scale across every branch.
Growing retailers lose margin to inventory drift, slow checkout, and no single view of performance across locations.
- Inventory
- Barcode Scanning
- Reports
- Multi-branch Sync
AI that removes friction — not judgment.
We build AI where it earns its place: grounded in your data, safely scoped, and always with a human in the loop where it matters.
Explore AI SolutionsSystems trusted at national and enterprise scale.
Team engagements described by sector, scope, and outcome — the proof that matters most.
Engineering you can build a business on.
Senior Engineering Experience
Work led by engineers who have shipped at national scale.
AI-first Development
AI woven into products where it earns its place — not as a bolt-on.
Modern Technologies
A current, maintainable stack chosen for the next decade, not the last.
Scalable Architecture
Systems designed to grow without a rewrite.
Security Focus
A secure development lifecycle, by default.
Long-term Support
We stay with what we build.
Transparent Communication
Clear scope, honest estimates, no surprises.
A process built for clarity and momentum.
Transparent, incremental, and honest — with working software in your hands early.
Discovery
We map the problem, constraints, and the outcome that matters.
Planning
Scope, architecture, and a delivery plan you can hold us to.
Design
Interfaces and system design grounded in real workflows.
Development
Incremental, reviewed, well-tested engineering.
Testing
Automated and manual QA against real scenarios.
Deployment
Safe, automated releases with rollback paths.
Support
Monitoring and long-term support after launch.
We design the system before we write the code.
Architecture diagrams, data flows, and failure modes on the whiteboard first — so what we ship is correct, observable, and built to change.
See the numbers before you commit.
Ballpark your savings or your timeline in seconds — then book a consultation to refine it.
Estimate assumes automation reclaims ~70% of manual hours. Actual results vary by process.
A modern stack, chosen to last.
Measured outcomes, in their words.
“Baseline44 cut our claims turnaround from days to hours. The platform is the first system our agents actually enjoy using — and it hasn't broken once under load.”
“They think like engineers who've carried a pager. Reconciliation, audit, failure handling — the unglamorous things that matter at scale were designed in from day one.”
“We came in with an idea and left with a product our customers pay for. The MVP shipped in weeks and scaled without a rewrite — exactly what we were promised.”
From government scale to your business.
The same discipline, carried across sectors — each a step toward the work we do today.
Why Baseline44 exists.
“I started Baseline44 to bring the caliber of engineering behind national payment rails and bank platforms to startups and SMEs — without the enterprise bureaucracy.”
My background spans large fintech companies, software startups, and direct client work. I contributed to the engineering team behind a national social payments platform for the public sector, and to the teams that built an insurance platform for a bank-affiliated insurer and an internet banking platform — both in Nairobi.
Baseline44 brings that discipline — correctness, security, and AI where it earns its place — to businesses of every size.
Questions, answered.
Ready to build software that scales?
Book a free consultation. We'll discuss your goals, constraints, and the outcome you're after — then propose a path.